AN APPRAISAL OF THE PIVOTAL SIGNIFICANCE OF EFFECTIVE COMMUNICATION IN THE ENHANCEMENT OF ORGANISATIONAL PERFORMANCE

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Communication consists of all the processes by which information is transmitted and received. The subject matter may include facts, intentions, attitudes etc. and the chief purpose of communication is to make the receiver to understand what is in the mind of the sender. Therefore, communication is incomplete unless it is received and understood.  As the usual outcome of the understanding is change in behaviour, effective communication can be regarded as part of a learning process.

Every organization depends for its daily operations on intricate communication network, which has improved over the years and has proved itself indispensable.  The bigger the firm, the more elaborate the system becomes, and the greater the likelihood of expensive and time wasting. Mistake caused by the misunderstanding of the system from the psychological point of view, communication have a value which goes beyond the transmission and reception of information.  The form which a communication takes profoundly effect the attitude of the employees and the degree to which they understand and support management policies. Many individual disputes originate from the failure of communication the understanding by the employees of the intentions of management or a misinterpretation of company’s policy.

Communication is fundamental to the existence of every human organization and it is so vital that without it no organization can succeed.  Infact, communication is indispensable to human existence. Because one must like to communicate with people around him or her to share experience, ideas and feelings.

In an organization, one can only imagine what would happen if no communication exists.  The employees will like to know when changes especially those that will affect them are about to make place.  They will like to know what is expected of them in the organization to act in accordance with the standard rules and regulation and to let their feeding, desires, aspirations and effects to be known and recognized.  Other members of the organization particularly the management.  A good organization is the one which derives its objective from those of its members and this can only be achieved by establishing an effective down-ward, upward and lateral communication system.  Hence, many organization plans was not successfully achieved, due to the poor communication channel used.

1.2            STATEMENT OF THE PROBLEM:

This study to solve the following research problems on the role of communication in an organization performance especially in Nigerian Bottling Company seeks to answer the following questions:

1.       The company lacks modernized or latest communication gadgets.

2.   The company experience poor communication channel.

3.  Some managers are disillusioned because major decision affecting their departments are taken without them being included. 

4.   Most of the important directives given are treated with little or no seriousness.

5.   Little of the information in the organization comes through grapevine.

6.   Overloading of information towards the junior staff.

7.   Some of the workers are illiterate and cannot read and write.

1.3 OBJECTIVE OF THE STUDY

The general objective of the study is to examine the role of communication in an organization performance. Specifically, the study will be guided under the following:

1. To examine the methods of disseminating effective communication in an organization.

2. To find out the importance of communication to an organizations performance.

3. To evaluate the challenges of effective communication in an organization.

4. To investigate the relationship between effective communication and employee performance in Nigeria bottling company.

1.4 RESEARCH QUESTIONS

The following questions have been prepared for the study

1. What are the methods of disseminating effective communication in an organization?

2. What is  the importance of communication to an organizations performance?

3. What are the challenges of effective communication in an organization?

4. Is there a  relationship between effective communication and employee performance in Nigeria bottling company?

1.5 SIGNIFICANCE OF THE STUDY

This study will be significant to both the public and private owned organization as it will be exposed to the lapses in an organization due to ineffective communication thereby leading to poor organizational performance. The findings of the study will help organizations look into the role communication plays in an organization.

The study will be of benefit to the academic community as it will contribute to the existing literature.

1.6 SCOPE OF THE STUDY

This study will examine the methods of disseminating effective communication in an organization. The study will also find out the importance of communication to an organizations performance. The study will further evaluate the challenges of effective communication in an organization. Lastly, the study will investigate the relationship between effective communication and employee performance in Nigeria bottling company. Hence this study will be delimited to Nigeria bottling company.